Boomerang Capital | Hedge Fund Partners

Why assign a 3rd- party marketer?

From time to time, we hear that some investors do not "like to deal with" third party marketers. And, while we understand that "third-party marketing" is a common description of what we do, we believe that it does not begin to explain who we are.

We provide comprehensive marketing and client service for our managers. We focus exclusively on bringing new managers to market. From questionnaires to data provision to marketing materials creation, we specialize on client administration and marketing communication so that our managers don't have to, particularly in the early stages of their business-building.
We are experienced in the hedge fund and asset management industries. Our partners average twenty years each in the global investment markets. Boomerang is composed of a group of senior industry leaders with experience working at most of the major investment banks and who share both an entrepreneur's passion and a specialist's expertise for the investment business.
Our interests are completely aligned with our investors. Our reputation is everything to us. Every time we add our name to that of a new manager we put not only our company on the line, but also the individual reputations of each member of the Boomerang team. Since we got started, we have never accepted an assignment for a fund that we have not first invested in ourselves.
Boomerang is not afraid to bring new and emerging hedge fund strategies to market. Jack Welch has often recommended "making your back office someone else's front office." Simply, this means you should focus completely on your core competency and find others to do what you don't want or aren't ready – financially, organizationally – to take on. New hedge funds have more than enough things to do and costs to cover that we think engaging an experienced, variable-cost provider of client services is one of the smartest initial investments you're able to make.